How tracking our activity has turned us into data analysts

How tracking our activity has turned us into data analysts

Whether you’re like me and track your activity religiously or you just occasionally open Apple Health to marvel at how many steps you’ve walked today, a third of us are now collecting substantial amounts of data on a daily basis.

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Dorothy White joins Big Sofa's US team

Press Release: 26th July 2018
We’re excited to announce that Dorothy White has joined the Big Sofa team in North America as Client Service Director.

Dorothy_00000Dorothy has spent her career in consumer & shopper research, holding previous roles at Mars, Kraft, PepsiCo, P&G,  and most recently, Global Director of Customer Strategy and Insights at SC Johnson. This wealth of experience within multi-national CPG companies will directly feed into Big Sofa’s strategy and we’re looking forward to utilizing Dorothy’s expertise!


Dorothy understands Big Sofa’s tech, and has experienced first-hand how effective in can be in transforming insight studies, making her a great fit for our team:


"As a senior leader working in insights in CPG for many years, I know how bombarded we all are on the client side with new vendors wanting our attention, our business -- almost all with very similar claims of " ever...faster...cheaper...," etc. So, it was no mean feat for Big Sofa to break through the noise and get my and my team's attention."


As a client of Big Sofa, my team and I were consistently very impressed with our discovery of not only genuinely breakthrough technology, but also the overall strategic thinking, research capability, agility, and partnership across the entirety of the Big Sofa team. I am simply very excited about being involved with this authentically great organization and look forward to working with them and with their very impressive client base"


Dorothy’s experience, expertise, and enthusiasm will help ensure our tech remains focused on delivering value to our clients, and elevating video in market research.  Her role as Client Director will see her focused on expanding Big Sofa’s growing global reach.


Big Sofa’s CEO Simon Lidington commented:

“I am so delighted that Dorothy has chosen to join Big Sofa.  There’s no greater vote of confidence in the company than to have a respected global leader from a Big Sofa client join the team.  Dorothy has been hugely supportive from the day we met, and always encouraged us to be even bolder in our vision for disrupting the consumer research industry by using our industry leading tech for unmediated observation and video analytics.”


If you'd like to know more, you can get in touch by emailing